Our Find Your Inner Noosa winter marketing campaign hits national TV, with 15, 30 and 60-second commercials to reach millions of viewers in regional and major cities. The ads will screen in areas aligned to the new direct Bonza airline routes to the Sunshine Coast, and in our major interstate markets of Sydney and Melbourne.
The campaign, which has been in-market across digital, print and social media platforms, has already seen strong results in destination brand awareness and engagement across digital and social media platforms.
Strong website results since the campaign launched last month include growth in website visitors, new users, sessions and page views. The target markets of Sydney and Melbourne saw significant growth in traffic, each increasing more than 20%.
Find Your Inner Noosa features new images and video, along with special offers from more than 30 operators, enticing interstate visitors to enjoy an extended stay, and experience the best of Noosa’s nature, shopping, dining, wellbeing and tours.
